Category Archives: selling

Bracelets, Necklaces, Philosophy, selling, Wire Work

It Just Takes One

Have you ever had a grand idea during a meeting and no one applauded? Perhaps you created something new and no one thought it was wonderful.This seems to happen occasionally with my jewelry designs. I create something new and the first few customers hardly look at it. I may have thought it would jump right up and grab them, but it didn’t. After a few showings wherein the new design hasn’t gotten attention, I begin to fear that I was wrong. I think that it really isn’t so cool after all and I move on. Later, there is that one person who likes the piece and buys it. My friend from Magpie Gemstones says there’s a person for every piece. I guess I should believe her.

The interesting thing about having one person really like your new design is that it can give you confidence. That’s what it does for me. I finally sold one of my chaos necklaces, shown in an earlier blog, to a boutique owner and she sold it the next day. Now she has ordered three more and another boutique customer also wants to see it. Go figure! I think it the old “if she can sell it so can I” attitude.

The same thing happened with my handmade chain necklaces. Nothing much happened with them until one store owner tried one and now she has ordered more. Although I’ve shown pictures of this design previous I’m included one of the newer models in this blog.

chain neck small Another boutique customer purchased a cuff bracelet with a square face. I’d had this for a couple of months and no one had been interested in it. She sold it and ordered two more. Now I think I should be more positive about this design.

braceletsquare I’m beginning to think that the new designs are sometimes ahead of the season in which they will sell. Another possibility is that the colors I’ve used in the piece are just not those that the current customer needs. That shouldn’t mean that no one will want them. I guess its all about confidence and patience. I should be confident in a design that I think is good and patient enough to wait for the right customer. It just takes one!

Earrings, Metal Work, selling, Torch Work

Trolling

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We used to go trolling a good bit when we lived in the Dallas area and had a fishing boat. I never thought it was much fun, but then, I wasn’t the one driving the boat. I felt the best part about trolling for fish was in the heat of the summer when you felt so hot that you thought you would faint. At least trolling meant we kept the boat moving and that made a bit of welcome breeze on wet skin.

I went trolling yesterday . . . for bottle caps. I was reminded of the time when my son was in fourth or 5th grade and his gifted class was collecting bottle caps. As best I recall, they were trying to get to one million to see how much that actually was. When I picked up my son and his friend at the Social Studies Fair, I found that they had been outdoors picking up bottle caps in the parking lot. They weren’t nearly as clean (the boys) as when I first left them there, but they did have a few more bottle caps to add to the class collection. It seemed the bottle cap hunt was more interesting than the Social Studies Fair.

I’m not trying to get to a million bottle caps. I just needed a few more for making earrings. I’ve previously posted a number of pictures wherein these were used and you may recognize a few of those that follow. cap earrings

ear west

bottle cap 3 botttle cap ears two

 

 

 

 

 

Since we don’t drink anything that has bottle caps, the few that I have used previously have come from friends who remembered to bring them to me. I don’t know if I’ve run out of those friends, but yesterday, I was definitely out of bottle caps and set out to find them.

I’d been told I should just go to a bar and ask the bartender to save me some. I told the suggester that I’d feel strange in a bar and he said not to worry that I’d look better by closing time. (I think that was an insult!) At any rate, I chose not to visit a bar, but rather went searching as I ran my errands.

The first stop was a hit! I found one root beer cap when I stopped at the office supply store. Although I searched around the entire area where I found this treasure, there were no other caps around.  Later I found another cap at the filling station, but obviously the people who go there are very careful about getting things in the trash can, because I couldn’t find any others. I searched around all the various filling stands and people probably thought I must be very poor and was looking for change. I guess I could have dug in the trash can, but I chose not to. That would have made me look really desperate!

I drove very slowly through the parking lots on my way home as I looked for bottle caps. Finally, I realized that it would be hard to explain that I had run into something or someone because I was looking for caps and I gave up. The sum of my trolling is in the next picture.  caps

Oh well, don’t you think these are good ones? The exciting part of working with them was when I used the torch to anneal them. Either the plastic center in the cap or the cap finish created a beautiful little flame that I feared would set off the fire alarm. Luckily, it burnt out quickly and all peril was averted. Tonight these little jewels will become some sort of earrings.  I sell these at a very low price, but after yesterday’s effort, I’m thinking that price may just have to go up. Trolling is hard work!

Bezels, Metal Work, Necklaces, Pendants, selling, Wire Work

Who IS the Customer?

Many articles that discuss getting started selling things advise us to question “who is the customer?” Unfortunately for me, I’ve often ignored that question because the boutiques I serve are so varied. Magnify that by the fact that each store’s customers are pretty varied as well and the equation about the customer is pretty overwhelming. Yet, this week I’ve found that I really needed to stop and ask that question as I prepared to call on a particular boutique. This new boutique caters to the younger set and in the past the owner has suggested I needed some pieces made with chain or leather ropes. My more heavily beaded pieces just weren’t what she needed. One day, while in this store, a girl about high school age came in and tried on clothes. As I watched her, I finally “got it” and realized I did need some pieces with leather, chain and ribbon.

I felt this wasn’t my style initially, but as I’ve made a valid attempt at it this week, I’m excited to be trying something new. It may allow me to expand the options for all my customers.   chain

The first two pictures show necklaces made with a good deal of chain. The mahogany bead piece has handmade copper chain in the back with handmade copper jump ring dangles in the front. The second piece is similar in style, but utilized both hand made copper chain and plated silver chain. I added beads to every other jump ring in the front.

double chain

I think these pieces turned out OK, because they have both sold before I even call on the customer for whom I made them.

I also experimented with ribbon and leather cord for a few pieces. I know designers often work with ribbon, but it was tedious for me. My thumbs are quite ruff from working with metal and wire, so the ribbon kept sticking to them and raveling. Fray check for ribbon ends has now become my friend.

brown rib and pearls

 

green amber

 

 

 

 

 

 

The necklace on the right sports a green amber cabachon wrapped with dull aluminum wire. It hangs from a dyed silk cord I purchased at a bead show. The organza ribbon bow can be removed.

I made several other pieces on the leather cord which are not pictured here and hope to also work with the black velvet ribbon I purchased.

I do not yet know if the customer for which I designed these pieces will like them, but I do know that thinking specifically about “who” the customer is influenced what I designed. I’ve found this to be true before. Once, I was commissioned to create a pin for someone whose bout with cancer was concluding. As I thought about the patient, the pin just seemed to make itself. Another time, a western wear store that usually sells sterling silver wanted to try some copper and that influenced the design of the piece shown here.    lapis

So, “who is the customer?” Apparently, my customer is the boutique for whom I am visiting next. Today while scheduling my next trip to a specific Texas Hill Country shop, the owner said “you know what I like”. Yes, I do and in the next weeks I’ll be designing specifically with her in mind.

Know your customer. This can open some avenues of design that I never imagined. But sometimes, I want to remember that I am the customer too and create just exactly what I LIKE!

Metal Work, Necklaces, Pendants, Philosophy, selling, Wire Work

Walking Jewelry

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We attended a small political “coffee” a few nights ago. I really try to stay away from politics having had enough of it in my gifted and talented education work, but I wasn’t given much choice for this one. When we arrived, the first thing that caught my eye was a piece of jewelry walking by. I tried not to accost the woman wearing it, but finally got close enough to determine that it was one of my sets. You’ve seen a picture here in an older blog. It was made of 5 round copper discs and a handmade chain. It also had matching round disc earrings. I was really tickled to see it and learned that the person’s husband purchased it at one of the stores for her birthday. I was so pleased, you’d have thought I just laid an egg. . . . I think this was the first time I’d seen one of my pieces on someone that I had never met. It was neat! Since I only work with one store here in the town where I live, it’s pretty unlikely to encounter my own jewelry on someone else. I don’t see too many women with jewelry on here at the ranch!

The woman wearing my jewelry didn’t know who had made it. This made me think about branding (not the type with fire and iron or as we do it here-dry ice, alcohol and iron) and how I might do a better job of labeling my work. Most of the store owners tell the customers the story behind the jewelry, but once a piece leaves the store I imagine this is forgotten. Therefore, I’m considering investing in tiny stamped metal jewelry tags to go on all the pieces. I’ve looked at this before and felt it was too time consuming, but now I’m thinking about it again. Do any of you other designers do this? I’m not as concerned about pieces such as the one pictured below. Those that are strung are not as important to me for branding as the more unique metal pieces, although the one below is pretty special.

lab

 

 

[ labradorite, tiger eye and Chinese picture jasper with seed beads– all from Magpie Gemstones www.magpiegemstones.com) ]

 

 

 

 

 

Then again, the metal pieces are perhaps occasionally too unusual for me to want them to wear my brand.   lpis cab I’m not sure how I’m going to complete the one pictured here, but I like it! It’s one of those pieces that keeps evolving. Originally, I was soldering some silver wire to the diamond shaped copper piece. Before I could move the torch, I was watching the wire melt and spread on the copper creating an unusual metal effect. It sat on the workbench for weeks before I tried a little fold forming. Then it sat a bit longer. Finally, this week, I added the cab and copper and silver wires. If I ever complete the piece, it will certainly have a story behind it.

Why is it important for people to know who made their jewelry? There are, of course, many reasons but my primary business thought today is so they will know what “brand” to look for if they like the first purchase and want something else. There is also the ego angle, but I’m not going to make any money based on that one.

I think I need to get out more and conduct surveillance to try to capture a peek at my designs walking by. That way I won’t be quite so surprised when I meet one face to face. If I can put a little Dreamcatcher Designs tag on the pieces, the person wearing one won’t be so surprised when I say hello.

selling

Where in the World is . . .

. . . Dreamcatcher Designs jewelry? It struck me today, that I’m often asked where my jewelry can be purchased. While I need to put a permanent link on this site, for the moment I’m just including a list:

My Etsy shop: www.etsy.com   seller: Dreamcatcherdesigns (all one word)

Dovetails of Wimberley, Wimberley, TX

Main Street Boutique, Johnson City, TX

Marilyn’s of Fredericksburg, Fredericksburg, TX

Paper Bear, San Marcos, TX

Salon 101, San Marcos, TX

Nature’s Nest, Luling, TX

Her Alibi, New Braunfels, TX

The Parlor, New Braunfels, TX

Theo B Camisole, Camden, Maine

If there is anything you see on this blog that interests you, please write and ask about it. There’s no obligation for asking questions and you’ll find my prices pretty low in comparison to others.  If you are in the area of San Marcos, I can arrange a private showing if you are looking for something in particular or just want to browse. I also work with customers via email when they request a particular stone or design. After it is underway, I send photos to the person until the design is finished and satisfactory.

My intent is to keep this blog as friendly conversation, but there’s no reason to keep hiding the fact that I do sell things from you readers.