Once upon a time, a little girl named Goldilocks was getting ready to go to her very first dance. She wanted to look just right and knew that even though her dress was pretty, she really had to have the right jewelry. She had already looked in all the stores at the mall, but just couldn’t find anything that was unique. Then, she read on Facebook about an independent jewelry designer who lived in the forest near her home. Maybe that designer would have something she could wear to the dance.
One day, Goldilocks followed her GPS directions and arrived at the home of the independent jewelry designer. She knocked on the door, but no one came. She rapped hard one more time and the door pushed open. Thinking this was a good sign, she went right in. At first she thought it was a bit strange that no one came to greet her, but she quickly erased this thought as she began to look around. “Wow,” she said to herself. “This is really cool stuff!” There were necklaces and earrings and bracelets the likes of which she had never seen. Why, this was just what she had been wanting. At the mall things looked just the same from one store to the next, but here everything was unique, just like Goldilocks.
Goldilocks quickly spotted the most beautiful bracelet sitting on a table right in front of her. It was the perfect color to go with her dress for the dance and even Pantone had recommended this tangerine orange as the color of the year. She had to have it! So, she tried it on. “Rats,” she muttered. “This bracelet has very small beads on it, but it is too big.” Goldilocks was so disappointed that she failed to put it back on the table where she had found it. As she turned to walk away, she spotted another bracelet in the same color that was made from big beads; so she tried it on, but it was too small. Maybe coming to the independent jewelry maker was not such a good idea after all. As she turned to leave, she caught a glimpse of something sparkling on the corner of the work bench. Even though she was really tired and discouraged, she decided to give it one more try. She slipped the third bracelet on her wrist and it was just right! Goldilocks whirled round and round admiring the bracelet and imagining how beautiful it would look on her wrist at the dance. When she finally stopped, she was so dizzy that she dropped into a nearby chair and closed her eyes to dream.
About that time, the independent jewelry maker came in the back door of her home. First she noticed the big orange bracelet was not where she left it and then she found a second smaller bracelet out of place. Grabbing her big hammer off the work bench for protection, she began to look around to see if there was an intruder roaming about. That’s when she noticed a teenager plopped in her favorite chair. That girl was wearing one her original orange bracelets. Hmm . . . the independent jewelry maker’s first impulse was to call 911, but her cell phone was still in the car and the girl looked harmless. She gave Goldilocks a little nudge and the surprised girl hopped up exclaiming about the beautiful bracelet she found.
Now everyone knows that a good compliment about an artist’s work goes a long way and so Goldilocks and the independent jewelry maker made nice and searched the studio for a pretty necklace to match the bracelet. Goldilocks used her Dad’s credit card to purchase the jewelry and went happily away to tell all her friends about the independent jewelry maker and her wonderful wares.
As for the independent jewelry maker . . . she decided to lock her front door the next time she went out, but to leave a note saying when she would be home just in case any more girls were tired of the mall.
The moral of this little tale for consumers is that the independent jewelry maker CAN provide something unique that you won’t see at the mall. The moral for the jewelry maker is to always have product available (and lock the door).